DMS Sponsor Two British Teams in the 2007 Archipelago Raid
DMS to sponsor International Yachtsman Conrad Humphreys
Conrad Humphreys launches new worldwide environmental project 'Blue'
Plymouth, 22nd February 2007 – Conrad Humphreys, round
the world sailor and oceanographer has teamed up with the UK’s
largest National Marine Aquarium to announced the launch of the
Blue Climate and Oceans Project.
The Blue Project is a new initiative aimed at inspiring individuals
and corporations to be active in choosing to care about the health
of the planet by implementing the lifestyle changes needed to
slow down and reverse the effects of global climate change.
Sport, adventure and human endeavour can play a major part in
highlighting and celebrating the beauty of our natural environment
and Conrad wants to utilise his ocean racing campaigns to get
people closer to the oceans and the environment, believing that
this will help people actively care about the health of our planet.
Conrad and his team will use their latest sailing campaign, in
the Extreme 40 European Series as the first BLUE PROJECT which
will carry the BE BLUE BE COOL message aimed at making caring
about our environment cool. The Extreme 40 is a 40ft catamaran
that is raced in Europe and the UK at several premier events and
will lead into Conrad’s next new round-the-world race which
will be announced later this year.
Following the launch, the National
Marine Aquarium and Conrad
Humphreys Racing plan to turn the Discovery Theatre, in the
NMA, into a major audio and visual experience that will enable
schools, the public and the media to interact with Conrad’s
adventures. The Discovery Theatre or mission control, will become
the home to future BLUE Climate and Oceans Projects.
Lady Pippa Blake, the wife of the late environmentalist and renowned
ocean sailor, Sir
Peter Blake has become Patron of the BLUE
PROJECT and said, 'Peter had a real love of the natural world.
He was fascinated by the wildlife during his ocean voyages. He
believed that if we can only help more people experience the wonders
of the world then they will develop respect and care for our natural
resources and take responsibility for limiting the negative effects
our daily lives have on them. I hope that the Blue Project can
encourage people to take active steps, however small, to reduce
their impact on the climate and the oceans. There has always been
a tremendous link between human adventure, the climate and the
oceans and if the Blue Project can engage with people’s
spirit of adventure to change their behaviour and become more
Blue it will achieve a great deal.'
Kelvin Boot, National Marine Aquarium Director said, 'We humans
have treated and continue to treat the oceans in two quite contradictory
ways. We see the ocean as a great carpet – we can lift up
the corner and sweep away our rubbish – out of sight, out
of mind. Or we see it as an endless treasure chest we can take
what we want and it will, as if by magic, self-replenish and never
run out. We now know that both assumptions are dangerously wrong.'
Conrad Humphreys, ocean sailor and Founder of the BLUE PROJECT
said 'I’ve been extremely privileged to take part in some
of the greatest sailing competitions and to witness first hand
the incredible beauty of our oceans. It is something that as a
child I felt compelled to explore and later study. If through
the adventure and excitement of ocean racing we can share a little
bit of this world, and help make people more conscious of the
need to care, it will be fantastic.'
Dave Summers, DMS Ltd Managing Director commented after the launch
of the BLUE PROJECT 'Today was a very interesting day, many different
characters from all walks of life in the same room but I'm 100%
sure everyone left with the same impression that we are all able
to contribute something to this new initiative. As a company the
BLUE PROJECT will most definately encourage us to focus very strongly
on the way we do business. It is our intention to launch a defined
range of 100% recycled and enviromentally friendly CD and DVD
packaging products within the coming months and to encourage all
of our clients and suppliers to join in and make a positive contribution
to the important work that is being planned by Conrad Humphreys
and The National Marine Aquarium.'
- The oceans encompass 97% by volume of all the earth's living
- The abundance of water on its surface gives our planet its
- 90% of the planets living biomass is found in the oceans.
- Significant reef deterioration has occurred in 93 of the 109
countries they surround.
- Reefs are only 0.5% of the ocean floor but 90% of all marine
life depends on them.
- 80% of all pollution in the oceans comes from land based activities.
- 21 million barrels of oil a year run into the oceans from
effluent / ships / factories.
- Plastic waste kills 1m sea birds, 100k sea mammals and countless
fish each year.
- About 70% of the fat-free mass of the human body is water.
- 80% of the worlds population by 2010 will live less than 100km
from the sea.
BLUE is a vehicle for raising awareness about the threat of mans
activities to the health of our oceans and the resultant impact
on global climate change. It will provide people with a way of
being BLUE - by which individuals, corporations and governments
can move towards a more balanced and harmonious way of living
on earth. BLUE will aim to make caring for our environment cool
and will focus on a number of key issues which if addressed could
help to safeguard the life of our planet.
- RESTORE OUR OCEANS – preserve coral reefs / care for
endangered species / manage fishing / reduce disposal at sea
and the level of toxins in the food chain
- MANAGE OUR WATER – water is a precious resource in shorts
supply – it uses energy to supply / remove / treat it
– we should conserve it where we can
- BE CARBON NEUTRAL – reduce our carbon footprint / seek
renewable energy sources / monitor our energy use / change the
way we live and travel
- REFUSE / RE-USE / RECYCLE – refuse packaging / re-use
what you can / recycle what remains and be more conscious of
waste in our processes
- REDUCE HARMFUL EMISSIONS – Carbon / CFC’s / pollutants
into the water supply / toxic waste and the way it is handled
- CARE FOR OUR PLANET it is our life support system –
the only one we have.
- BLUE is the colour of the sky and the ocean, it is a colour
that is associated with calm, stability and trust.
- BLUE-ribbon is the highest award for distinction
- BLUE-chip companies are seen as having the greatest financial
- BLUE is deep and blue is cool …
For more information on the BLUE PROJECT please visit www.theblueproject.org